OUR Experience

Why Buoyancy PR?

Buoyancy PR will become your champion and partner with you to shape your message and create the words that capture the essence of your passion, then walk alongside you to share that story with those you want to reach.

Although the firm includes other dedicated associates and experts, when you work with Buoyancy, you get the focused attention of managing director Joni Sullivan Baker, an experienced professional who combines expertise with personal warmth and loyalty to you that extends long past your work together.

Joni has more than 25 years of experience in corporate public relations, corporate philanthropy and marketing in industries ranging from department store retailing to insurance, international oil servicing and publishing. Her experience includes a range of PR specialties, including media relations, marketing communications, writing and publication editing, trade shows and book marketing.

She launched Buoyancy PR in 2006 and for the past decade has focused on working with Christian authors.

Featured Client Work

A selection of books we've promoted

Buoyancy specializes in working with Christian authors representing genres ranging from nonfiction and memoir to fiction, young adult fiction, and children’s books.

testimonials

Our satisfied clients

  • "As a first-time author, Joni was invaluable in helping me launch my book.  She secured several important interviews and book reviews for the innovative message in my book.  Her knowledge of the publishing industry and familiarity with the media helped me build the credibility of my book and organization.  I questioned whether I really should spend the money to hire a publicist for my book.  Am I ever glad that I hired Joni Sullivan Baker and Buoyancy Public Relations!  I am still reaping the benefits of that decision."

    Dave Richardson, President of Assumptions Institute, and author, Atlanta

  • "Her thoughtful and caring approach gave me space to go to the NRB conference and make connections that have opened many doors internationally, and that has yielded a close relationship as a missionary with the Billion Souls Network traveling to countries all over the world.  I am truly grateful for Joni’s caring and professional spirit, and heartily recommend her and her agency to anyone."

    Dr. William Combs, Evangelist, Billion Souls Network, and author, Who Told You That You Were Naked?

  • "Joni Baker is the best PR person I have ever worked with. She is so sweet and friendly, but also a real 'go- getter!' I was recently at a three-day convention where she scheduled both radio and TV interviews for me. My schedule was packed! She has many connections and continually updated me on my interviews. She stayed on top of everything and made sure I knew where I needed to be and when. I highly recommend Joni and hope many others have the opportunity to work with her."

    Crystal Bowman, best-selling children's author, Florida

  • "Thank you for organizing such a wonderful event. The book signing was a tremendous success, far exceeding the exposure and attendance I expected.  It was a nice atmosphere and the details were smoothed over so our supporters were able to sit back, relax, and really get drawn into what we do.  Amazing job!"

    Dr. Chris Lewis, Founder and President, Village Life Outreach Project, Ohio and Tanzania

  • "Buoyancy PR is dedicated to understanding the markets we serve. Buoyancy is able to reach diverse markets, effectively utilizing resources that aid in outstanding and valuable results. Buoyancy is a trusted company that goes above and beyond expectations."

    Bob Wallace, National Accounts Manager, Standard Publishing, Ohio

  • "I've been in the book business for 37 years and Joni Sullivan Baker is the best publicist I've worked with. Joni is well-organized, thorough in her follow up and gets things done quickly and efficiently. Her people skills are outstanding."

    Pat Williams, author and senior vice president, Orlando Magic

  • "Our company uses several publicists, but Joni is one of the best. When I was president of Standard Publishing, we used her for much of our publicity work. When I formed my publishing company in 2010, Joni was the first publicist we thought of. She is creative, energetic, innovative, has great connections, and has excellent follow through for our authors. I wish I could recommend her to other publishers and authors, but we want to keep her all to ourselves!"

    Larry A. Carpenter, President and CEO, Christian Book Services, LLC Carpenter's Son Publishing/Clovercroft Publishing

  • "…Joni became a mentor and friend who helped this fearful, first-time author believe that what she had to say was worthy to be heard and convinced others to listen. I can honestly say that I would not be where I am today without Joni’s expert guidance, connections and support."

    Linda Fergerson, author of The Lion and the Butterfly series; A Royal Dance, A Royal Family and A Royal Father