September 2025
Today’s note highlights three separate topics all of interest to Buoyancy and we hope also to readers of this weekly, as yet unnamed, missive. We start with the most significant to some—NRB. Considering NRB 2026? Don’t buy your ticket. Read this first. A really exciting place to be and a wonderful opportunity for prepared authors to get media interviews is at the annual NRB...
August 2025
Earlier this year, we issued this note for our Friday missive when it was appropriate timing for those who were attending the National Religious Broadcasters convention and tradeshow referred to as NRB. The advice is still good for anyone attending CPE in August. So with just a few tweaks, here it is again, CPE version. If you are an author going...
August 2025
Buoyancy PR welcomed three authors to the Christian Product Expo held August 10-12 at the brand new and beautiful Gas South Convention Center and adjoining Westin Hotel in the Atlanta area. The bookstore representatives, vendors, publishing company reps, and authors all enjoyed fellowship, viewed colorful and exciting new merchandise, and were introduced to new books they ordered for their stores. In addition,...
July 2025
Today’s post is for authors attending their first CPE, that’s the Christian Product Expo tradeshow coming up in the Atlanta area at Gas South Convention Center, August 10-12. This event for some may even be their first time to appear in a large public setting as an author. It can be a bit intimidating. So, my question to those authors is: Who are...
July 2025
Some of you reading this are getting ready to attend the Christian Produce Expo, or CPE, in just a few weeks. Among the preparations, we thought it worth reprising a post we wrote a few years ago that is a reminder to brush up on your elevator speech and be ready with a 30-second answer to questions like this one:“So, what is...
June 2025
Radio is still a thing. And Christian radio is also still a thing. Both statements can be supported by research, including the NRB-commissioned Barna study we recently learned about and delighted in. Last week we introduced the topic of this study whose findings revealed 60 percent of American adults consume Christian media in some format. We mentioned the huge growth in podcasting, and...
June 2025
So, if you get an interview, where will people be able to hear it? As you may already know, we at Buoyancy PR have a major focus of getting our author clients interviews. These days, many times when I start talking about interviews, authors seem to assume the interviews will be on podcasts. There are, after all, according to a May 2025 article...
June 2025
If you are an author or a future author, there’s a special event coming up this summer you need to consider attending – the 2025 Summer Christian Product Expo (CPE) being held August 10-12 in the Atlanta area, with an opening reception and movie premiere on Saturday night, August 9. And if you are an author, you need to consider your...
June 2025
For a few days this week, I’ve spent a lot of time in waiting rooms and visitor’s spaces at a hospital in Indianapolis. My sister lives there and I wanted to be with her while her husband was having a scary cancer surgery.The hospital, what local people just call Methodist, is actually officially IU Health Methodist Hospital, and it covers...
May 2025
Most authors or soon-to-be authors know they need to work on marketing their book as well as writing and publishing it. Last week we introduced a two-part post on print collateral for first-time authors who are lining up their marketing. We reminded folks that not all marketing is digital, critical as that is. There are times when you will be appearing in...
