July 2024
Going to CPE? Preparing your own publicity materials? Here’s some info we shared earlier this year that it feels like might be helpful to reprise in mid-July while some of you authors are preparing for some media opportunities to promote your books at the upcoming Christian Product Expo, CPE, in early August. Pictured above: At CPE 2023, Cindy Saab (L) was interviewed by...
June 2024
Recently in this missive I wrote about the Christian Product Expo (CPE) and how important I felt authors were to making the show special, because Christian books aren’t just any old product one might find at zillions of other trade shows. They come from the heart and soul of the author and God uses them to help accomplish His work on earth. I...
June 2024
If you are an author, have you had any media interviews? If you have been lucky enough to have any, and if they were with a radio program, chances are the interview was over the phone. Would you be ready for a face-to-face interview? Do you know what’s expected of you? What are you doing in early August? At CPE 2023 in Lexington...
June 2024
Have you ever read an article in a publication, online or in print, and thought, wow, that was really good, and then discovered it was actually a chapter from a book? Typically, the article will say that, and at the bottom there will be about two sentences that identify the author and the book from which the article is drawn. It’s...
June 2024
It’s summer. Do you have plans to get away? We’re having vacation time in the Buoyancy PR shop, and my husband and I are taking off for a driving adventure. One of the joys of a drive down an unknown road, whether in the city or the country, is making new discoveries, of a beautiful vista, a cute little town, or even...
May 2024
Keep it short and on target. If you are an author or passionate about a cause, you may have the privilege of interviewing with a radio or TV show or podcast about your book or project. This is a great opportunity, but dealing with interviews takes some effort and skill. For one thing, you need to remember that it’s not just about...
May 2024
Is there a Christian bookstore in your community? Is your book in your local store? If you are an author, or a writer who wants to be a Christian author, you need to know about Christian bookstores and support yours if you have one nearby. Although the majority of books are sold online through Amazon and other vendors, there are still Christian bookstores...
April 2024
It happened again just the other day. I was discussing book promotion and publishing topics with a first-time author, and I said, “You know about CIPA, right?” But she didn’t. That reminded me that I needed to write about this great organization [pronounced SEE-pah] that hundreds of authors trust for training and book promotion ideas. CIPA, which stands for the Christian Indie Publishing Association, is...
March 2024
Showing up as an author means you need these three things. Are you a new author? Do you have your print collateral? Sorry to do that to you if that was a new term. I realize if you are a new author, you are in the middle of a season of being bombarded with unfamiliar terms and info, new things to think about...
March 2024
Coming from a corporate background without any study in how to run a business, I’m learning a lot of basic things the hard way.Here’s one truth I was reflecting on again as I interacted with new contacts during the time period around NRB: Not every client is a right fit for me.Some of you are wondering why this obvious truth...
