August 2021
Do I need your forgiveness? Time has long been a mystery to me. I don’t “manage” it well – but then that is in itself a misnomer. We don’t manage time – we manage ourselves with regard to time, some of us better than others. Yet whether one is skilled or unskilled with our approach to time, it is interesting to...
August 2021
In August, 2021 the Christian retail industry gathered in the St. Louis area for the Christian Product Expo, sponsored by the Christian Retail Association, the industry’s trade organization. According to event organizers, while the numbers weren’t quite yet back to the enthusiastic participation levels pre-Covid in August of 2019, they were close.Buoyancy PR and a total of six of its...
July 2021
Anniversaries and other milestones often prompt reflection on changes and accomplishments. This week I celebrated the birthday of Buoyancy PR. It’s not a story that matters much to anyone else but me, but one nice summer day I was having lunch at an outdoor café on Cincinnati’s Hyde Park Square with a friend. It was there I said out loud...
July 2021
Know, Like and Trust. I had worked in corporate jobs for more than two decades before I ever heard these words, mentioned casually by someone who threw them out, assuming everyone understood their significance. The longer version is: People do business with people they know, like and trust.At first I thought the aphorism seemed over simplistic, until I started paying attention...
June 2021
Hello from Dallas, well, more specifically, Grapevine, Texas where the Gaylord Texan resort hosted the 2021 NRB convention. From my perspective as an exhibitor and a person with author clients for whom we were coordinating interviews, it was a whirlwind of meeting people, sharing info on books, and meeting new media folks and finding ways we might work together. The six...
June 2021
When pitching a story idea to journalists, simplify. In the past few weeks I’ve been talking to Christian journalists. It’s always a joy, but not always easy. And the biggest reminder and takeaway: keep it simple. One primary message, one compelling angle, but just one.They can always ask for more info and many times they do.I’ve been talking to them more...
June 2021
Introducing you to Refreshed Christian Media Distribution. As you may know, at Buoyancy PR we love to help Christian authors and causes by getting the news out about them. Our clients rely on us to do the work to find the news angles, write the news releases and pitches, obtain and schedule interviews, and in other ways connect them with the media,...
May 2021
We’re getting back to face-to-face meetings….and here are some tips on what to do with all those business cards. I was thrilled this week to receive an invitation I long took for granted – notice of a networking luncheon meeting at a local country club.I’m going to attend, even though the date’s not ideal, because I’m just so thrilled I...
May 2021
Hello authors…. It’s a good idea to create a list of people you meet, to help them connect with you and ultimately buy your books, or learn about your cause. Here are a few more thoughts about gathering contact info for those precious people you call your readers.And a bit more about the value of having full contact info, not...
April 2021
As you finish your book (whether your first or your “next”), you will be thinking about how to let people know about it. There are many things authors are advised to do. One of those things is to communicate with the media, and today I’m referring to your local hometown media.Can’t think offhand what local media you have? Then start...
