June 2021
When pitching a story idea to journalists, simplify. In the past few weeks I’ve been talking to Christian journalists. It’s always a joy, but not always easy. And the biggest reminder and takeaway: keep it simple. One primary message, one compelling angle, but just one.They can always ask for more info and many times they do.I’ve been talking to them more...
June 2021
Introducing you to Refreshed Christian Media Distribution. As you may know, at Buoyancy PR we love to help Christian authors and causes by getting the news out about them. Our clients rely on us to do the work to find the news angles, write the news releases and pitches, obtain and schedule interviews, and in other ways connect them with the media,...
May 2021
We’re getting back to face-to-face meetings….and here are some tips on what to do with all those business cards. I was thrilled this week to receive an invitation I long took for granted – notice of a networking luncheon meeting at a local country club.I’m going to attend, even though the date’s not ideal, because I’m just so thrilled I...
May 2021
Hello authors…. It’s a good idea to create a list of people you meet, to help them connect with you and ultimately buy your books, or learn about your cause. Here are a few more thoughts about gathering contact info for those precious people you call your readers.And a bit more about the value of having full contact info, not...
April 2021
As you finish your book (whether your first or your “next”), you will be thinking about how to let people know about it. There are many things authors are advised to do. One of those things is to communicate with the media, and today I’m referring to your local hometown media.Can’t think offhand what local media you have? Then start...
April 2021
Many times I hear authors speak about being uncertain of themselves when offered the opportunity to do a book signing, meet readers through a virtual book club, or be interviewed by the media. Gulp. It can be a bit intimidating. But here’s something to keep in mind, and this applies to people in many walks of life and in many...
March 2021
One of the things I love about my job is that I get to work with Christian journalists. They are serious journalists who have studied their field and honed their craft in writing and broadcast, and are people I respect. As journalists, they are looking for compelling stories to interest their audience, but they are also believers who are committed...
March 2021
In working with authors, many of them just starting their author journey, I’ve learned they often get a bit overwhelmed facing all that is involved. First there is all the hard work of writing their first book and figuring out how to get it published. That is followed by the many steps involved working with editors and designers to finally...
February 2021
As you may know, Buoyancy PR specializes in working with Christian media and in presenting our clients to the media in a professional way. So from time to time in these weekly notes, we’re going to talk about news and working with the media. Many things are changing about this of course, and there are many influential people in the...
