October 2021
“So, what is your book about?” “Tell me about your business.” “Whaddya mean, your grandchild is the smartest one God ever created?” You’ve heard of elevator speeches, right? Sometimes also called an elevator pitch, they are the brief and succinct responses to the types of questions I just posed. They are the kind of thing you could share with someone on an elevator...
September 2021
Change. It’s a surprisingly nuanced topic with many variations. Change is sometimes forced on us by external forces, sometimes it’s something we choose. And sometimes we choose it because we want different things in life or in a part of our life.That’s where motivational speakers and thinkers can come in.I’m not sure when I first ran across the above quote....
September 2021
Discoverability is what some of us call it when someone does an online search for you and finds you. And, if you are an author, also finds your book. My clients being discovered is one of the main goals of the work I do. In addition to finding your website, and those all-important book listings on book commerce sites, I...
September 2021
It’s slipped into September, and here in southern Ohio, the weather this week is letting us know it remembers how to make things cooler and crisper. It’s gorgeous, if you are ready to part with summer. [And if you’ll forgive us for not having had the horrible weather other parts of the country have faced in recent days.]But I’m not...
August 2021
Do I need your forgiveness? Time has long been a mystery to me. I don’t “manage” it well – but then that is in itself a misnomer. We don’t manage time – we manage ourselves with regard to time, some of us better than others. Yet whether one is skilled or unskilled with our approach to time, it is interesting to...
August 2021
In August, 2021 the Christian retail industry gathered in the St. Louis area for the Christian Product Expo, sponsored by the Christian Retail Association, the industry’s trade organization. According to event organizers, while the numbers weren’t quite yet back to the enthusiastic participation levels pre-Covid in August of 2019, they were close.Buoyancy PR and a total of six of its...
July 2021
Anniversaries and other milestones often prompt reflection on changes and accomplishments. This week I celebrated the birthday of Buoyancy PR. It’s not a story that matters much to anyone else but me, but one nice summer day I was having lunch at an outdoor café on Cincinnati’s Hyde Park Square with a friend. It was there I said out loud...
July 2021
Know, Like and Trust. I had worked in corporate jobs for more than two decades before I ever heard these words, mentioned casually by someone who threw them out, assuming everyone understood their significance. The longer version is: People do business with people they know, like and trust.At first I thought the aphorism seemed over simplistic, until I started paying attention...
June 2021
Hello from Dallas, well, more specifically, Grapevine, Texas where the Gaylord Texan resort hosted the 2021 NRB convention. From my perspective as an exhibitor and a person with author clients for whom we were coordinating interviews, it was a whirlwind of meeting people, sharing info on books, and meeting new media folks and finding ways we might work together. The six...
June 2021
When pitching a story idea to journalists, simplify. In the past few weeks I’ve been talking to Christian journalists. It’s always a joy, but not always easy. And the biggest reminder and takeaway: keep it simple. One primary message, one compelling angle, but just one.They can always ask for more info and many times they do.I’ve been talking to them more...
