But how do you actually do them? If you do any online shopping yourself, you probably have read reviews to see what other people thought about the coffeemaker or reading lamp you are considering. Many people are totally comfortable with this, and probably write a product review with one hand while ordering their groceries online with the other. Those nimble-fingered folks don’t need...

You are remembering to use Google Alerts, right? Google Alerts have been around for a long time. They are a free, helpful way to know when you or your book is mentioned online on websites and in the news. As I plan these weekly notes to my Buoyancy community, my goal is to share nuggets of things I think are...

A thought on shaping the topic for your next nonfiction book. Whether your “next” book is your first or your fortieth, you are no doubt already thinking and praying about the topic. In the excitement of imagining the new nonfiction book, have you also taken a look to see what else has already been written on this topic, by which authors,...

We’re launching a blog on the Buoyancy PR site! As I’m writing this, it’s not January 2021, it’s spring 2022. I’m not sure who will go back to find this post. But I want to be honest and let you know we are preloading the blog with content we already have. Here’s the story that I’m sharing in case it illustrates...