Welcome to the Buoyancy PR blog.

 

Get to know us better by dipping into our blog, a somewhat regular selection of thoughts and musings intended to be of interest to those who like to think about their own Author Journey and who may be curious about Christian retail events.

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Know, Like and Trust. The longer version is: People do business with people they know, like and trust. I wrote about these words here at least once before, and I’m thinking about them again this week as I’m in Dallas attending a conference...

Meeting in person for business events, thankfully, is again no longer a thing we marvel over, as most of us put those pandemic days behind us. But several of the bigger, longer events we at Buoyancy are involved with this year...

Bringing your book to the Christian Product Expo There’s some good news in the world of Christian retail. In a news update to the Christian Retail Association community this week, executive Christy Dollins reported that exhibition booth reservations for the association’s...

Today’s topic is a few more notes on interviewing and being around the media, another installment of what I call tales from the front, this time drawn from post-NRB musings. Being at NRB with journalists is something I really enjoy and...