Welcome to the Buoyancy PR blog.

 

Get to know us better by dipping into our blog, a somewhat regular selection of thoughts and musings intended to be of interest to those who like to think about their own Author Journey and who may be curious about Christian retail events.

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In August, 2021 the Christian retail industry gathered in the St. Louis area for the Christian Product Expo, sponsored by the Christian Retail Association, the industry’s trade organization. According to event organizers, while the numbers weren’t quite yet back to...

Anniversaries and other milestones often prompt reflection on changes and accomplishments. This week I celebrated the birthday of Buoyancy PR. It’s not a story that matters much to anyone else but me, but one nice summer day I was having...

Know, Like and Trust. I had worked in corporate jobs for more than two decades before I ever heard these words, mentioned casually by someone who threw them out, assuming everyone understood their significance. The longer version is: People do business...