Welcome to the Buoyancy PR blog.

Get to know us better by dipping into our blog, a somewhat regular selection of thoughts and musings intended to be of interest to those who like to think about their own Author Journey and who may be curious about Christian retail events.

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A couple of weeks ago in this space, we wrote to introduce to at least some of you a concept called Earned Media, a term used to describe much of what we at Buoyancy PR do – try to interest...

In middle Tennessee, it’s blooming and becoming green. The official start of spring was a little over a week ago on March 20, and at least where I am and at least this year, the spring season was evident by...

After taking a few days off, I’m busy scheduling post-NRB media interviews by phone for clients who are delighted to arrange their schedules to fit these continuing opportunities. This focus on interview scheduling reminded me of a topic I’d like...

By last Friday, a week ago today, the 2025 NRB International Christian Media Convention had ended. Many folks departed Thursday afternoon after the exhibits and Press Center closed. By Friday morning, most of the rest of us were heading home. The annual...